02 / The work

the good stuff, all in one folder

The briefs. The choices. The work.

26 project stories across brands with very different readers. See the contribution and the choices behind it. If you prefer to begin with the sentences, the writing library has the original documents.

26 projects / the complete archive

want to see the sentences?

The work, in its own words.

41 collections. 93 original documents. Read the website openings, emails, articles, scripts, and technical writing behind the portfolio.

Open the writing files

Showing 26 of 26 projects

PROJECT 01 / 2023
Audiam Bijou brand imageryLuxury Diamond JewelleryAudiam Bijou logo

Audiam Bijou

Luxury you can feel in the language.

Web copyBrand voiceLuxury
Website narrativeOpen project
PROJECT 02 / 2023
Terahash Solutions brand imageryBlockchain InfrastructureTerahash Solutions

Terahash Solutions

Blockchain infrastructure, made legible to business.

B2B messagingBlockchainWeb
Enterprise messagingOpen project
PROJECT 03 / 2024
Uppercase brand imageryBags & LifestyleUppercase logo

Uppercase

Bags, and the lives they travel through.

EditorialSEOLifestyle
Editorial blogOpen project
PROJECT 04 / 2022
Savani Jewellery brand imageryLuxury JewellerySavani Jewellery logo

Savani Jewellery

A jewellery legacy with a present tense.

Web copyHeritageJewellery
Web copyOpen project
PROJECT 05 / 2023
Within Beauty brand imageryPremium Beauty & SkincareWithin Beauty logo

Within Beauty

Premium skincare. A voice that welcomes you.

WebsiteSkincareVoice
Website contentOpen project
PROJECT 06 / 2022
Naturare brand imageryNatural Wellness & HealthNaturare logo

Naturare

Plant-based wellness with an open invitation.

WebsiteWellnessPlant-based
Website contentOpen project
PROJECT 07 / 2022
Herbal Hermit brand imageryHerbal & Ayurvedic ProductsHerbal Hermit logo

Herbal Hermit

Herbal knowledge, written for the curious buyer.

EditorialAyurvedaEducation
Educational contentOpen project
PROJECT 08 / 2022
Kutum Ayurveda brand imageryAyurvedic Skin & Hair CareKutum Ayurveda

Kutum Ayurveda

Traditional ingredients, explained for everyday care.

Product copyAyurvedaSelf-care
Product narrativesOpen project
PROJECT 09 / 2023
Aumex brand imageryWellness & AwarenessAumex logo

Aumex

Sensitive questions deserve straight answers.

AwarenessWellnessVoice
Awareness contentOpen project
PROJECT 10 / 2024
Moody brand imagerySkincare & BeautyMoody

Moody

Skincare advice that belongs in everyday life.

BlogSkincareLifestyle
Lifestyle blogOpen project
PROJECT 11 / 2023
Weight Manage Fit brand imageryHealth & FitnessWeight Manage Fit

Weight Manage Fit

Health writing that respects the reader.

SEOHealthLong-form
SEO + webOpen project
PROJECT 12 / 2023
Werewolf Exchange brand imageryCrypto ExchangeWerewolf Exchange

Werewolf Exchange

A lively introduction. A clear way in.

UX copyOnboardingExchange
Promo + onboardingOpen project
PROJECT 13 / 2023
Let's Pay App brand imageryFintech & PaymentsLet's Pay App

Let's Pay App

Clear words for the moment money moves.

OnboardingFintechUX copy
OnboardingOpen project
PROJECT 14 / 2024
LycanPay brand imageryWeb3 PaymentsLycanPay

LycanPay

Payment tutorials written for the builder.

TutorialsBlogPayments
Tutorials + blogOpen project
PROJECT 15 / 2024
Lycan Chain brand imageryBlockchain NetworkLycan Chain logo

Lycan Chain

Give technical features a reason to matter.

TechnicalBlockchainBuilders
Technical contentOpen project
PROJECT 16 / 2023
Brainwave Token brand imageryAI & BlockchainBrainwave Token

Brainwave Token

AI and blockchain, with a readable point of entry.

WebsiteAICrypto
Website + social contentOpen project
PROJECT 17 / 2022
OMGfin brand imageryCrypto ExchangeOMGfin

OMGfin

An exchange with a clearer platform story.

PositioningExchangeMicrocopy
Exchange positioningOpen project
PROJECT 18 / 2022
Yogathiya brand imageryGujarati Snacks & FoodYogathiya

Yogathiya

Gujarati roots. A food story of its own.

StorytellingFoodHeritage
Brand storytellingOpen project
PROJECT 19 / 2023
Repeat Gud brand imageryPlant-based LifestyleRepeat Gud logo

Repeat Gud

Plant-based living, with room for curiosity.

VoiceWebsitePlant-based
Voice + webOpen project
PROJECT 20 / 2023
MyOaCookies brand imageryCookies & CakesMyOaCookies logo

MyOaCookies

A voice for cravings, sharing, and one more bite.

Brand voiceFoodLifestyle
Brand voiceOpen project
PROJECT 21 / 2024
Nurdle brand imageryChildren's ClothingNurdle

Nurdle

A caring voice for little lives on the move.

Brand voiceKidsEco
Brand voiceOpen project
PROJECT 22 / 2023
Ekki Bekki brand imageryArtistic Wallpapers & Home DecorEkki Bekki logo

Ekki Bekki

A wallpaper description you can picture at home.

WebsiteProduct copyDecor
Web + productOpen project
PROJECT 23 / 2022–2024
aBox Agency brand imageryWeb Design, Development & Digital StrategyaBox Agency logo

aBox Agency

One agency. Many services. A coherent story.

Content opsAgencyCase studies
Full content opsOpen project
PROJECT 24 / 2022
DL Films brand imageryWedding Photography & VideographyDL Films logo

DL Films

The people inside the wedding photographs.

EditorialWeddingsStorytelling
EditorialOpen project
PROJECT 25 / 2023
Westerville Parkway Dental brand imageryDental ServicesWesterville Parkway Dental

Westerville Parkway Dental

Dental explanations for the person in the chair.

BlogDentalPatient education
Educational blogOpen project
PROJECT 26 / 2022
My Hamdard Store brand imageryHeritage WellnessMy Hamdard Store logo

My Hamdard Store

A long legacy, written for today’s buyer.

HeritageWellnessWeb
Heritage contentOpen project

04 / Your turn

Your project belongs on its own terms.

Tell me what the brand needs to explain. We’ll find the right approach for its reader.

Start a conversation