02 / The work
The work / Project 16

Brainwave Token

AI and blockchain, with a readable point of entry.

My roleWebsite + social content
IndustryAI & Blockchain
Year2023
FocusWebsite, Social, AI, Crypto
The thinking behind the writing
Brainwave Token brand imageryAI & BlockchainBrainwave Token

Project imagery from my original portfolio on WTFJae.in. Brand imagery gives context; my role was the writing.

start with the brief

Give the technical story a clear centre

Brainwave Token’s website and social writing involved AI-driven arbitrage and blockchain market intelligence. I developed content that gave those ideas a readable entry point, keeping the proposition specific enough to retain its technical character.

The person on the other side

Readers exploring AI-driven arbitrage, blockchain market intelligence, and technical crypto projects.

where the words had to work

What the words had to get right

AI and blockchain are broad categories. The writing needed to move beyond those labels and explain the particular ideas the project was built around.

the thinking behind the sentences

The decisions inside the draft

I kept the content tied to arbitrage and market intelligence. Those subjects gave the website and social writing a specific centre.

A sharp, technical voice carried the explanation. I worked on readability while keeping the distinctions that gave the subject its meaning.

what I worked on

What I contributed

  • Website content
  • Social content

Project tags

WebsiteAICrypto

My contribution is the writing listed here. Brand photography and design provide context.

a clear record

Read more of my range.

This story covers my contribution to Brainwave Token. For the sentences themselves, explore my source-linked writing library: websites, editorial, emails, scripts, and technical documents.

Read my original writing samples from other projects →

A specific explanation makes a technical proposition easier to evaluate.

while you’re here

More from the folder

04 / Your turn

Your brief will need its own approach.

Tell me about the brand, the reader, and the part that needs clearer words.

Talk through the brief