02 / The work
The work / Project 25

Westerville Parkway Dental

Dental explanations for the person in the chair.

My roleEducational blog
IndustryDental Services
Year2023
FocusBlog, Dental, Patient education
The thinking behind the writing
Westerville Parkway Dental brand imageryDental ServicesWesterville Parkway Dental

Project imagery from my original portfolio on WTFJae.in. Brand imagery gives context; my role was the writing.

start with the brief

Make an unfamiliar procedure easier to understand

For Westerville Parkway Dental, I developed educational blogs explaining oral health topics and procedures. The patient reader shaped the language: unfamiliar terms needed an explanation, and the tone needed to stay approachable.

The person on the other side

Patients and readers looking for approachable explanations of oral health topics and dental procedures.

where the words had to work

What the words had to get right

A reader may arrive with little knowledge and plenty of concern. The articles needed to explain the subject clearly and keep the tone calm.

the thinking behind the sentences

The decisions inside the draft

I wrote from the patient’s point of view, giving unfamiliar dental language enough explanation to be useful.

An approachable tone supported the information. The aim was to leave the reader with a clearer understanding of the topic.

what I worked on

What I contributed

  • Educational dental blog posts
  • Oral health explanations
  • Patient-friendly procedure content

Project tags

BlogDentalPatient education

My contribution is the writing listed here. Brand photography and design provide context.

a clear record

Read more of my range.

This story covers my contribution to Westerville Parkway Dental. For the sentences themselves, explore my source-linked writing library: websites, editorial, emails, scripts, and technical documents.

Read my original writing samples from other projects →

Patient education starts by respecting what the reader may be unsure about.

while you’re here

More from the folder

04 / Your turn

Your brief will need its own approach.

Tell me about the brand, the reader, and the part that needs clearer words.

Talk through the brief