start with the brief
Carry the welcome into onboarding
I created promotional and onboarding copy for Werewolf Exchange. The introduction needed energy, and the new user needed understandable information. I worked on connecting those two parts so the welcome could lead into a clearer platform explanation.
The person on the other side
People discovering Werewolf Exchange or learning how to begin using the crypto platform.
where the words had to work
What the words had to get right
Promotion and onboarding ask different things of the reader. The challenge was to connect an energetic introduction with the practical clarity needed to take the next step.
the thinking behind the sentences
The decisions inside the draft
I gave the promotional voice concrete information about the platform. Energy needed a subject, rather than another broad promise about the future of crypto.
Onboarding brought the voice closer to instruction. I kept the welcome recognisable while prioritising what a new user needed to understand.
what I worked on
What I contributed
- Promotional platform content
- Crypto exchange onboarding content
- User-focused platform explanations
Project tags
My contribution is the writing listed here. Brand photography and design provide context.
a clear record
Read more of my range.
This story covers my contribution to Werewolf Exchange. For the sentences themselves, explore my source-linked writing library: websites, editorial, emails, scripts, and technical documents.
