start with the brief
Make the agency’s work easier to understand
aBox Agency’s website needed to explain strategy, design, development, and digital growth across service pages and project stories. I wrote the content, portfolio narratives, and case studies, giving each format a clear role within the agency’s offer.
The person on the other side
Potential clients evaluating web design, development, digital strategy, and the agency's project experience.
where the words had to work
What the words had to get right
An agency can offer a lot and explain very little. The challenge was to give each service and project a distinct place in the website, so readers could understand the offer.
the thinking behind the sentences
The decisions inside the draft
Service copy explained what the agency did. Portfolio narratives showed the projects in context. Each format needed its own structure and level of detail.
I kept the work and the thinking visible throughout the writing. The collected documents also show the range of voices and formats involved in an agency content system.
what I worked on
What I contributed
- Agency website content
- Service pages
- Portfolio narratives
- Case study copy
Project tags
My contribution is the writing listed here. Brand photography and design provide context.
the original writing
Read more of my range.
This story covers my contribution to aBox Agency. For the sentences themselves, explore my source-linked writing library: websites, editorial, emails, scripts, and technical documents.
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