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Independent writer · India, working globally

You’ve got
something to say.
I’ll find the words.

I’m Jae. I write websites, emails, articles, scripts, and the technical things that need explaining. Bring me the rough idea or the brief that keeps getting longer. I’ll help you find the point, give it a voice, and make it readable for the person on the other side.

See the workGot a project?Read the actual words ↓Explore the experience desk

Writing since 2016 · 40+ brands
Fiverr employee · Writing & Translation
Previous experience: aBox Agency · Om Infotech · I2C World

Scroll into the story
SELECTED WORKTake a closer look
WORDS WITH A POINT OF VIEW
01 — The humanJaydeep, on paper

The words matter.
So does everything
before them.

A strong draft comes from knowing what deserves to be said, who needs to hear it, and what they need next.

I get into the product, the reader’s questions, and the details your team knows so well it forgets to explain them. Then I shape the opening, the order, and the voice. The edit is where I make sure they work together.

Jaydeep Baldaniya on the résumé. Jae everywhere else. Based in India, working with founders, agencies, and teams who want their writing to feel like it belongs to them.

A little more about me
9+Years of writing
40+Brands
12Industries
250k+Words written

“Jae gets the brand, the audience, and the goal — and then writes like he’s been part of the team forever.”

Rohan Shah · Founder, D2C brand

THE EXPERIENCE DESK

A writer’s eye.
Built on
real briefs.

International content. Agency briefs. SEO and long-form writing. Quality evaluation. Since 2016, each desk has asked me to look at the words differently. Here’s the experience I bring to yours.

Fiverr logo

Fiverr

Ahmedabad

Sep 2024 — Present

Content Evaluator

Employee · Writing & Translation team.

  • Quality evaluation
  • Communication
  • Platform copy
Inside this role at Fiverr

I’m an employee of Fiverr, working in the Writing & Translation category. I review content quality, communication standards, and delivery consistency with the internal team.

I also contribute to campaign, social, LinkedIn, and platform-facing writing, working with internal teams on clarity across the category.

The habit I bring: check the whole piece, including the communication around it.

aBox Agency logo

aBox Agency

Surat

Oct 2022 — Sep 2024

Creative Writer

Different brands need different instincts.

  • Website copy
  • Editorial & SEO
  • Social content
Inside this role at aBox Agency

I wrote websites, landing pages, blogs, SEO articles, and social content across FMCG, lifestyle, crypto, and e-commerce brands.

Working with marketing, design, and strategy teams meant adapting the voice to each brief and editing for readability, search, and consistency.

The habit I bring: find the brand’s voice again on every brief.

Read my aBox writing →

Om Infotech

Rajkot

Jun 2021 — Sep 2022

Content Writer

Make the research easier to read.

  • Content structure
  • SEO writing
  • Technical subjects
Inside this role at Om Infotech

I wrote SEO blogs, website content, captions, and long-form articles across business categories.

I shaped the content flow and simplified technical, research-heavy subjects, working with editorial teams and clients to keep the writing consistent.

The habit I bring: organise the explanation before polishing the sentence.

I2C World logo

I2C World

Mumbai

Feb 2016 — Feb 2020

Content Writer

Write with the audience’s expectations in mind.

  • US audiences
  • Service pages
  • Professional content
Inside this role at I2C World

I wrote blogs, service pages, reviews, and professional content for US-based clients and projects.

The work moved between customer-facing, technical, and business communication, with structure and international audience expectations shaping the edit.

The habit I bring: choose the detail and tone for the person reading.

English · Hindi · Gujarati — fluent

WHAT THIS BRINGS TO YOUR BRIEF

The useful part of experience is what you can use.

01 / Message

Find the point.

Give the piece a clear reason to exist, then choose the opening that carries it.

Read a website sample02 / Structure

Hold the thought.

Build an explanation a reader can follow from the first paragraph to the last.

Read an editorial sample03 / Voice

Fit the format.

Change the rhythm for a page, an inbox, or a script someone will say aloud.

Read multilingual scripts04 / Edit

Know what to cut.

Look at clarity, consistency, and whether the draft is answering the right question.

Explore audits & rewrites

THE ACTUAL WORDS.

Here’s the writing.
Have a read.

A marketing course. A risk consultancy. A digital-health article. These excerpts show how the voice changes with the reader and the brief. The original documents are linked so you can read past the opening.

AIRE · Website copy

Using AI for marketing is a must. But who’s actually in control—the tool or you?

AI for Marketers teaches you how to use AI to speed up planning, sharpen messaging, and streamline execution (without losing your voice or jeopardizing results).

Excerpt from my original working document.Read the sample & source →

Gini · Email & presentation

A different approach to regulated risk support

We’re a specialist consultancy focused exclusively on credit risk and analytics within regulated financial institutions. We support banks, asset managers, challenger banks and fintechs with work that needs to stand up to regulatory and board-level scrutiny.

Excerpt from my original working document.Read the sample & source →

dacadoo · Editorial & SEO

How to Increase Customer Engagement Beyond Messaging

In sectors like insurance or banking, customers might only think about the brand once or twice a year. No amount of omnichannel orchestration can force a customer to care about their life insurance policy on a random Tuesday. To increase customer engagement, you have to provide a reason for the customer to show up when they don’t have a transaction to complete.

Excerpt from my original working document.Read the sample & source →
Explore the writing by brand & format
02 — Selected workDifferent brands. Their own voice.

26 project stories, from diamond jewellery to payment tutorials. Read the thinking behind the work—or go straight to the source documents and see the words for yourself.

Open the complete portfolio
03 — The wordsWhat you can hire me for

A whole site.
A single script.
A better draft.

Sometimes you need a whole website. Sometimes it’s one email, one script, or an edit that finally makes the draft make sense. Start with the task; we’ll agree on the scope.

MORE WAYS TO PUT ME TO WORK

The smaller briefs count, too.

Email & newsletter copy

Introductions, welcome emails, launches, and newsletters with a clear reason to arrive in someone’s inbox.

See the scopeScripts & social content

Reel and video scripts, captions, campaign posts, and explainers shaped for how people watch and read.

See the scopeProduct descriptions & UX copy

Product pages, banners, onboarding, FAQs, and interface messages that help someone understand or act.

See the scopePitch decks & presentations

Pitch narratives, company profiles, service presentations, and proposals with a coherent story.

See the scopeCase studies & brand stories

Agency portfolios, customer stories, and brand histories that explain the work and its context.

See the scopeCopy audits & rewrites

A careful review and rewrite of copy that is unclear, inconsistent, or missing the point.

See the scopeAgency & ongoing content support

Project-based or ongoing writing support for agencies and in-house teams with a steady content workload.

See the scopeHindi & Gujarati scripts

Hindi, Gujarati, and Hinglish scripts for founder stories, product explainers, and short video.

See the scope
Explore all 14 writing services
HOW WE WORK

Talk it through. Write it properly.

We agree on the reader, the direction, and a fixed scope. I draft, you review, and we work through two rounds of edits. The final copy lands in the tools your team already uses.

Timing, pricing & the details
04 — Your turn

Let’s get this written.

Send the idea as it is. A link, a rough brief, a half-finished draft. Tell me who it’s for and what it needs to do. We can work out the rest in a conversation.

Tell me about your project
Hello@wtfjae.in

I usually get back within 24 hours.