start with the brief
Make the voice an invitation
I worked on Repeat Gud’s brand voice and website content. The plant-based lifestyle story needed to welcome committed advocates and people just beginning to explore it. Useful explanations and an open tone gave the brand room to speak to both.
The person on the other side
People interested in plant-based living, from existing advocates to those exploring it for the first time.
where the words had to work
What the words had to get right
The reader could arrive with very different levels of familiarity. The voice needed to explain the choices and values without assuming everyone was already convinced.
the thinking behind the sentences
The decisions inside the draft
Warmth and accessibility shaped the brand voice. I kept the curious reader in the conversation, with language that made the ideas approachable.
That voice carried into the website content. Useful explanations gave the invitation substance and helped the brand speak openly about plant-based living.
what I worked on
What I contributed
- Brand voice
- Website content
- Accessible plant-based lifestyle messaging
Project tags
My contribution is the writing listed here. Brand photography and design provide context.
the original writing
Read more of my range.
This story covers my contribution to Repeat Gud. For the sentences themselves, explore my source-linked writing library: websites, editorial, emails, scripts, and technical documents.
Hi, I’m Isha, Founder & CEO (or, as I like to call it, Chief Everything Officer) of Repeat Gud.
