02 / Read the writing

Repeat Gud

A founder introduction with a person inside it.

Writing formatBrand storytelling

Source files2

Related serviceFounder ghostwriting

Full contextExcerpts + original files

Original words / source documents

ORIGINAL WRITING / Brand storytelling

Hi, I’m Isha, Founder & CEO (or, as I like to call it, Chief Everything Officer) of Repeat Gud.

Repeat Gud

Brand storytelling

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

A founder introduction with a person inside it.

The founder’s voice gives the about-page story its starting point. Her experience introduces the brand, and the alternate drafts show different routes into that same story. They stay together as one brief.

The scope in the files

Founder-story draft
Alternative about-page drafts

These excerpts are kept as written. The linked originals include full drafts, alternate lines, and editorial notes.

Read the project story →

read it for yourself

Read a few lines.

Founder introduction

Hi, I’m Isha, Founder & CEO (or, as I like to call it, Chief Everything Officer) of Repeat Gud.

Read in the original document (opens in a new tab)

the original files

Stay with the full document.

Working drafts shared as writing samples; publication and performance are not implied.

Back to the writing files Next: Yogathiya

another voice, another brief

More writing files

WRITING FILE 22 / 1 DOCUMENT

Brand storytelling

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A food story with people and place in it.

Brand storytellingRead the writing

WRITING FILE 23 / 1 DOCUMENT

Brand storytelling

My Hamdard Store

Give a long heritage a clear point of entry.

Brand storytellingRead the writing

WRITING FILE 24 / 1 DOCUMENT

Brand storytelling

Kutum Ayurveda

Find the brand story inside the name.

Brand storytellingRead the writing

04 / Your turn

Different brief. The same care.

Tell me who needs to read your piece and what you want it to help them understand.

Talk through the brief