02 / Read the writing
Writing file 23 / Brand storytellingMy Hamdard Store logo

My Hamdard Store

Give a long heritage a clear point of entry.

Writing formatBrand storytelling
Source files1
Full contextExcerpts + original files
Original words / source documents
ORIGINAL WRITING / Brand storytelling

Our Rich Heritage in Unani Medicine

My Hamdard Store
Brand storytelling

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Give a long heritage a clear point of entry.

Hamdard’s Unani heritage opens the document, with its continuing work following from that background. The history gives a new reader a starting point for the organisation’s story.

The scope in the files

  • About-page heritage and organisation story

These excerpts are kept as written. The linked originals include full drafts, alternate lines, and editorial notes.

Read the project story →

read it for yourself

Read a few lines.

From the document

Our Rich Heritage in Unani Medicine

Read in the original document (opens in a new tab)

the original files

Stay with the full document.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

Different brief. The same care.

Tell me who needs to read your piece and what you want it to help them understand.

Talk through the brief