02 / Read the writing
Writing file 18 / Product & UX copy

Yogathiya

A few words to make each snack recognisable.

Writing formatProduct & UX copy
Source files1
Full contextExcerpts + original files
Original words / source documents
ORIGINAL WRITING / Product & UX copy

Traditional Atta Puri Delight

Yogathiya
Product & UX copy

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

A few words to make each snack recognisable.

A product banner has a compact job: help someone recognise the snack and understand its appeal. This file shows titles and short descriptions across the range, within the same food-brand voice.

The scope in the files

  • A+ product-banner titles and descriptions

These excerpts are kept as written. The linked originals include full drafts, alternate lines, and editorial notes.

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read it for yourself

Read a few lines.

Banner title

Traditional Atta Puri Delight

Read in the original document (opens in a new tab)

Product description

Savour the real taste of our atta puri, a perfect blend of tradition and taste that transports to the heart of India.

Read in the original document (opens in a new tab)

the original files

Stay with the full document.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

Different brief. The same care.

Tell me who needs to read your piece and what you want it to help them understand.

Talk through the brief