02 / Read the writing
Writing file 06 / Website copy

Have A Heart

Start with the person looking for a pet.

Writing formatWebsite copy
Source files1
Full contextExcerpts + original files
Original words / source documents
ORIGINAL WRITING / Website copy

Want to adopt a pet? You’re in the right place.

Have A Heart
Website copy

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

Start with the person looking for a pet.

The visitor’s intent gives this opening its direction: they want to adopt a pet. The locator explanation comes next, followed by the organisation’s story and the donation ask. The page serves the first question first.

The scope in the files

  • Pet-adoption homepage copy
  • Pet Adoption Locator explanation
  • Search and donation calls to action

These excerpts are kept as written. The linked originals include full drafts, alternate lines, and editorial notes.

read it for yourself

Read a few lines.

Hero headline

Want to adopt a pet? You’re in the right place.

Read in the original document (opens in a new tab)

Hero supporting copy

Find rescue dogs and cats across New York while supporting the shelters giving them a second chance.

Read in the original document (opens in a new tab)

Search invitation

The easiest way to find a rescue pet near you

Read in the original document (opens in a new tab)

Donation heading

Support the work. Change a life.

Read in the original document (opens in a new tab)

Closing headline

Your new best friend is closer than you think

Read in the original document (opens in a new tab)

the original files

Stay with the full document.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

Different brief. The same care.

Tell me who needs to read your piece and what you want it to help them understand.

Talk through the brief