02 / Read the writing
Writing file 02 / Email & presentationGini logo

Gini

A specialist introduction for a demanding audience.

Writing formatEmail & presentation
Source files3
Full contextExcerpts + original files
Original words / source documents
Gini source-document coverEmail & presentation

Source: my shared working documents. Open the source file (opens in a new tab)

a little context

A specialist introduction for a demanding audience.

This introduction is written for people working with regulated financial risk. It gets to Gini’s specialism and the team behind it quickly, then offers a small next step. The presentation gives the same proposition more room.

The scope in the files

  • B2B introduction email
  • Credit-risk consultancy presentation copy
  • Service positioning and enquiry call to action

These excerpts are kept as written. The linked originals include full drafts, alternate lines, and editorial notes.

read it for yourself

Read a few lines.

Email subject

A different approach to regulated risk support

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Email opening

I wanted to introduce Gini in case it’s relevant to you or your team.

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Positioning

We’re a specialist consultancy focused exclusively on credit risk and analytics within regulated financial institutions. We support banks, asset managers, challenger banks and fintechs with work that needs to stand up to regulatory and board-level scrutiny.

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The difference

The people you meet stay closely involved in delivery. Our consultants are permanent, senior practitioners with backgrounds in leading banks and established UK consultancies, and we keep our model lean so accountability and quality aren’t diluted.

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The invitation

If it would be useful to explore whether we could support any current priorities, you can reply directly to this email or let me know a suitable time for a 20–30 minute call.

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the original files

Stay with the full document.

Working drafts shared as writing samples; publication and performance are not implied.

another voice, another brief

More writing files

04 / Your turn

Different brief. The same care.

Tell me who needs to read your piece and what you want it to help them understand.

Talk through the brief